Unit One: Introduction and Panning

• What we mean by advocacy
  
• Elements of a successful advocacy campaign (case study)
  
• What is your objective? (planning worksheet)
  
• Environmental scan: who else is doing similar work? What will help your efforts? What could work against you? (Environmental Scan worksheet)

Unit Two: Strategy

• Identifying what you want and how you’ll get there (using the strategy planning matrix)
  
• Identifying influencers and champions for your cause
  
• Incorporating key elements
  

Unit Three: Implementation

• Making mid-course corrections
  
• Documenting what happened
  
• What successful implementation looks like: campaign case studies

Unit Four: Evaluation: Data Collection, Analysis, and Use

• Build evaluation in from the start
  
• Advocacy evaluation is different than traditional evaluation – examples
  
• Data collection methods in advocacy evaluation (intense period debriefs, checklists, real time eval, bellwether methodology, key informant interviews, etc.)
  
• Participatory data analysis – making sense of all that info you collected
  
• Distributing the knowledge – who needs to know what
  
• How to use what you’ve learned 

About online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

What You do:

1. In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
2. Then post comments in the online discussion with your fellow participants and the instructor.  Your instructor logs on once a day to answer questions and join in on the discussion.
3. You also get a text to read 20 pages a week.
4. Participate any time of day or night, as little or as often as you like. The ideal is to go online 2-3 times a week, but you decide.

It’s easy! It’s fun.

Technical requirements:
-Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
-Audio software such as Windows Media, Real, or Flash.
-Speakers to listen to audio.

Next offering(s):
March 4 - 29
May 6 - 31
July 1 - 26

$195.00 USD

$195 USD

Myia Welsh, MSW, has over 12 years of experience working in the nonprofit sector. As an evaluation consultant, she works with nonprofits and foundations to evaluate what differences programs are making, to help them understand how programs can be improved, and to provide training for organizations that are interested in increasing their evaluation capacity.  Some of her clients have included the National Human Trafficking Resource Center, Migrant Clinicians Network, the Washington Area Women’s Foundation and the Ford Foundation.  Myia holds a Master of Social Work Degree with a concentration in Social Policy and Program Evaluation from the University of Michigan.

Course Objectives

At the end of the course, you will: