Having a book idea and publishing it is only half the recipe for success.  Find out how to get the word out to your target market.  Discover the various marketing avenues for your non-fiction business publication or book. Discover new tips for ‘old school’ marketing.  Then acquire information on how to use social media sites that make sense for your audience. Most importantly, you will create a marketing plan so you can map out your marketing steps all the steps from start to finish.

Course Outline

Unit 1
Your Marketing Plan

-Setting objectives for success
-Your target audience and promotion plan
-A model business publication or book marketing plan
-A 4 stage process model for developing your marketing plan

Unit 2
Promoting Your Business Publication
-Some 25 ways to promote your business publication
-Gaining publicity from publicity
-What other marketing experts recommend
-Selecting a Free Chapter

Unit 3
Using your Publication for Something Bigger
-Eight Other Things that might be bigger than your publication
-How to become an expert with authoring a publication
-Using a business publication to become a speaker, teacher or consultant

Unit 4
Your ‘To-Do’ Action Plan
-Your first six months’ strategy
-Your Top 3 To-Do’s
-Your long range marketing strategy
-Taking home your business publication Marketing Plan

Question MarkAbout online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.
Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do
For each Unit, you will:
  • Access the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Take a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants
For best learning, you should make one or more comments at 2-3 different times each day.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

DiscussionDiscussion
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.
 
Next offering(s):

Growing Your Business with Self Publishing
September 5 - 29

Marketing Business Publications
August 7 - September 1
November 6 - December 1

Self Publishing eBooks
July 3 - 28
October 2 - 27

Add Certificate To Cart
$495.00 USD
$195 USD
 
Ave. hours 16; 1.6 CEUs/ILUs



Directional ArrowsCourse Objectives
  • To discuss marketing avenues and how to find the best one for your business publication.
  • To deliver information on online marketing of business publications
  • To provide information on creating a marketing plan for your business publication or book
Puzzle PiecesCourse Outcomes

After successfully completing this course you will:
  • Be able to develop a marketing plan for your business plan
  • Have the information on creating customer relationships, customer retention and attracting new customers with a business publication
  • Know how to use 25 ways to promote your business publication or non-fiction business book
  • Know how authoring a business publication can lead to other business opportunities
Completion Requirements