Gen Y embraces print. Gen Z likes print even more than Gen Y. Amazon and eBay are both producing print catalogs. Find out the secrets to success in the almost forgotten but still remarkably effective area of print, including catalogs, direct mail letters and post cards.  
 
Acquire the techniques to produce print promotions, starting with catalogs, brochures and flyers. Then learn the powerful words, phrases and how to write a direct mail letter. You can use these effective techniques in writing your emails as well. Finally, catch on with the hot new trend in post card marketing, including positioning and choosing images that send a visual as well as written message.
 
Come away knowing how to plan, write and create successful print promotions.
 
 

CEUs/ILUs: 1.6
Length (in hours): 16

Agenda

Unit 1

Why Print

  • Multichannel delivery systems
  • The emotion of print
  • How print sells
  • Trends in print marketing

Unit 2

Catalogs

  • Designing covers to Attract
  • Writing Product Descriptions
  • Creating action oriented purchase info
  • Tips on designing flyers

Unit 3

Direct Mail Letters

  • The power of the letter
  • Instilling fear and greed
  • Making the pitch
  • How a P.S. is so effective

Unit 4

Post Card Marketing

  • Determining size and postal costs
  • Targeting post cards to mini-audiences
  • Creating the visual image
  • Three Steps to Making the Message Work

Learn about the other courses which are part of the same certificate:

Next start date

Oct 4 – 29