Other Online Certificates and Courses
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Twitter is a hot social media platform these days – and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers – and discover the best ways to create relationships and network with your key constituents. You will find out the best – and easiest – techniques for successful interactions in the Twitterverse.
One month, Kathryn Lynch-Morin, instructor
Course Outline
Unit One
How to Use Twitter
-Uniqueness of Twitter
-Creating Tweets and messages
-Doing Research and information gathering with Twitter
-Integrating Twitter with other publicity
Unit Two
Developing relationships
-You’re it! How tagging people and sharing content keeps you relevant
-Why tagging people is better than direct messaging
-Developing relationships in the Twitterverse and why it’s important
-How to get retweeted
Unit Three
What lists can do for your online presence
-How to create and edit lists
-Getting others to share your lists
-Getting yourself listed on other Tweeters lists – and why you want this to happen
Unit Four
Your personal brand using Twitter
-Twitter as a networking tool
-How to create a personal brand using Twitter
-What not to do on Twitter
-Quantity versus quality – how to monitor and maintain your list of followers and who you are following
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Once inside the online classroom, here’s what you can expect.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
For each Unit, you will:
- Read the print readings (about 20 pages a week)
- Have the option of accessing the online readings
- Listen to the audio presentation for the Unit and view the slides
- Have the option of taking a self-quiz to see how much you have learned
- Engage in written online discussion with your instructor and other participants
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
February 3 - 28, 2020
April 6 - May 1, 2020
$195.00 USD
$195 USD
Ave. hours 16, 1.6 CEUs/ILUs
2. To address the challenges and opportunities in building a Twitter following and communicating effectively within that network
3. To explain the best techniques to build lists, share lists, and get listed
4. To address the need to vet your followers
5. To provide the skills to build a personal brand – including what not to do.
1. Know how to utilize Twitter as a marketing and networking tool
2. Possess the skills to develop relationships in the Twitterverse resulting in the ability to share content virally.
3. Have the ability to create lists, share lists, and get your profile on lists in order to enhance your online presence.
4. Take away the knowledge of how to create a personal brand using Twitter.
Completion Requirements© 2019 Learning Resources Network
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PO Box 9 | River Falls, WI 54022
info@lern.org
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855-UGotClass (855-846-8252)